ZTE’s Minimalist Private 5G-A Solution, used in Malaysia Games (SUKMA) 2024, wins GSMA Foundry Innovation Award at the GLOMO Awards 2025
27 Mar 2025, 03:41 pm
  • Minimalist Private 5G-A network for LBE VR & Broadcasting helps Location-based VR Entertainment industry and broadcasters achieve much more efficient transformation in going wireless and upgrade their businesses
  • The solution has been deployed at significant events, including Chinese New Year Gala live broadcasting attracting over 700 million viewers, Malaysia's 2024 Sukma Games broadcasting, and live broadcast of interviews partnered with Mobile World Live in MWC Barcelona 2025, leading new trends of industry transformation

Barcelona, Spain 7 March 2025 –  ZTE Corporation, a global leading provider of integrated information and communication technology solutions, won the "GSMA Foundry Innovation Award"  at the GLOMO Awards 2025 during MWC Barcelona 2025 for its Minimalist Private 5G-A solution. The solution has been deployed at significant events, such as Malaysia Games (SUKMA) 2024 in Sarawak.

This award-winning technology powered Malaysia Games (SUKMA) 2024’s groundbreaking live broadcast, setting new benchmarks in sports broadcasting and immersive viewing experiences. In August 2024, ZTE worked with CelcomDigi, and U Mobile to support RTM (Radio Televisyen Malaysia) in broadcasting Malaysia Games (SUKMA) 2024, the biggest national sporting event of the country. The solution was used for both the opening ceremony and the sport games, contributing to the huge success of the games' broadcasting.

The success of ZTE’s Minimalist Private 5G-A solution shows exactly how strong commitment, ecosystem collaboration and deep understanding of the niche markets can make a huge difference when private 5G-A innovations are tailored to solve the key challenges for both professionals and businesses of vertical industries in their pursuit of delivering best user experiences possible to their audience and customers.

Steven Ge, Managing Director of ZTE Malaysia said he is proud that Malaysia was among the first countries to experience the power of the award-winning 5G-A technology. 

"This recognition at GLOMO Awards 2025 reflects how our innovation is shaping the future of live broadcasting. The success of Malaysia Games (SUKMA) 2024’s 5G-A powered coverage proves that Malaysia is at the forefront of adopting next-generation digital solutions, setting new global benchmarks in sports broadcasting and beyond. We look forward to bringing more groundbreaking innovations to Malaysia, empowering industries with next-generation connectivity solutions.” he said.

The Malaysia Games (SUKMA) 2024 set new standards in sports event broadcasting, delivering seamless, ultra-HD coverage with ultra-low latency through a minimalist 5G-A private network.

Official data highlighted the significant impact of the 5G-A powered broadcast, with total SUKMA viewership across television and social media platforms reaching 85 million—an increase of 32.66% from the previous edition. The opening ceremony alone saw a 25.98% rise in audience numbers, setting a new record for national sports broadcasting. 

Additionally, topics related to "5G-A and Malaysia Games (SUKMA) 2024" gained over a million clicks on social media, reflecting the growing industry and consumer interest in next-generation wireless solutions.

Beyond sports, ZTE’s award-winning Minimalist Private 5G-A solution is driving digital transformation in media and entertainment, enabling free-roam VR large-space theaters, gaming applications, and wireless 4K broadcasting for new media and television.

As Malaysia continues its 5G and 5G-A adoption journey, ZTE remains committed to delivering cutting-edge technology, shaping the future of broadcasting, entertainment, and beyond.

Additionally, ZTE’s strategic partnership with RTM, CelcomDigi, and U Mobile for SUKMA 2024 was also listed as a finalist for the prestigious Best Event Activation award at the same occasion.

ABOUT ZTE:

ZTE helps to connect the world with continuous innovation for a better future. The company provides innovative technologies and integrated solutions, its portfolio spans all series of wireless, wireline, devices and professional telecommunications services. Serving over a quarter of the global population, ZTE is dedicated to creating a digital and intelligent ecosystem and enabling connectivity and trust everywhere. ZTE is listed on both the Hong Kong and Shenzhen Stock Exchanges. www.zte.com.cn/global

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